SEO is always important for the website. It doesn’t matter if it is a small or larger business. SEO factors are still helpful in improving the presence and ranking of your website.
On-page SEO is the technique to optimize the website elements like content, images, keywords, Headings, Speed, URL structure, internal linking, and many more. Many SEO factors are really important for a website. Here today, in this article, we are sharing the complete SEO checklist for a website.
10 important On-Page SEO factors
1. Rich and Long-form Content:
Content is always the first priority for search engines and your users. Many website owners face ranking and organic traffic problems due to a lack of low-quality content. Content quality is a matter for website pages and blog posts.
The initial step to creating quality content is picking appropriate keywords and trending topics. Also, one more important thing is the content length. It is observed that an ideal blog post or article should be (1,000 to 2,000 words). You should use your keyword in the first paragraph of your content.
2. Title Optimization
The website title tag is one of the crucial ranking factors. The Title is all about your whole page content, so make it wisely and use the relevant keyword in the title tag. While creating the Title for your page or blog, you may use many free tools like Answer the Public and Google Trends that help to give you an idea about the trending topics you’re looking for.Also, keep your title length to 60 characters so that your titles display correctly in search results.Bonus tip must add modifiers in the Title: the best, easy, How to, Top, Latest.
3. Keyword Research
While doing keyword research, keep in mind what type of keyword you’re searching for long tail, location-based, informational, and commercial. Once you find your keywords, keep aligning them with primary and secondary ones.
For keyword research, you can use tools like Google Keyword Planner, Semrush, Keyword.io, Ubersuggest, etc. The keyword search volume varies for the different 2 tools.
4. Use SEO Friendly URLs:
It recommended keeping your URL SEO-friendly, which is easier for search engine crawlers. Don’t use unnecessary words. It is also to make hierarchy consistent as you create subpages, blog posts, and other internal pages.
According to Matt Cutts, an SEO expert, search engines prefer URLs with 3 to 5 words. The page URLs should be easy for users and search engines.
5. Schema Markup
Schema markup is also called structured data. It describes elements on your website in a language that search engines understand your content easily. Schema markup is used for articles, recipes, reviews, events, job postings, products, books, etc. Adding Schema markup on your website helps increase your website’s traffic and CTR.
6. Improve Your Site Speed
Website speed is a crucial factor in this checklist. Google gives priority to user experience first. Wheater users open your site on mobile or desktop; it should be open quickly. If your website is delayed in opening, your users move to another. It also increased your high bounce rate and declined in the search ranking. Click to check your page speed by using the Google PageSpeed Insights tool.
Tips to improve your Website Speed
- Use a lightweight theme with well-optimized code
- Use a fast web hosting
- Reducing the number of HTTP requests
- Compressed images
- Use CDN (content delivery network)
7. Mobile Responsive Website
As page speed is important, mobile responsiveness is also necessary for the website. The reason behind this is that mobile and tablet users are increasing rapidly. In 2019, Google officially announced that mobile-first indexing is essential for all websites. A responsive theme in the website will automatically adjust to fit whatever screen size is being viewed on desktops, mobile, and tablets.Click to check your website speed here
8. Miratge HTTP to HTTPS
Secure your site with an SSL certificate. Having an HTTPS Url builds user trust and indicates to the search engine that your website is safe and trustworthy. In 2014 Google officially confirmed that HTTPs is an essential website ranking factor.
9. Image Optimization
While adding the images to your website content, ensure it is in the proper size, with the original image and appropriate alt tags. It helps to improve an image’s ranking in Google image search results. Including large-size images badly impacts website loading time, so use the best and appropriate image size and file format. Describe your image with the proper ALT tag; it helps to understand what the image is about for search engines.
10. Add a Call to Action on Website
Call to action (CTA) is the instruction and navigation for the visitor to take action after seeing your website content. A CTA is a prominent way to convert your users into customers. You may add many types of CTA to your website, such as Call us now, Find out more, Subscribe to our Newsletter, Buy Now, Support us, Download, Grab, Claim, Learn More, See More, Social buttons, etc. Making your CTA catchy and appealing is a great addition to your website traffic and conversion.
Bonus Point:
Use Social Sharing Buttons: Social media can spread anything within a minute. You should add Social sharing buttons to engage and encourage visitors to share your content on social media, which can help improve your brand visibility.
Thanks for reading the article. I hope this information will help improve your website’s on-page seo. To increase your website traffic and ranking, contact the SEO Company in Chandigarh.